About Casey Meraz

I have been working in legal marketing since 2006 - before Google Places existed, before smartphones had apps, and before anyone called it "content marketing." I have watched every major shift in how law firms attract clients, and I have spent my career figuring out which strategies actually produce cases.

In 2011, I founded Juris Digital, which grew into a $7M annual revenue agency serving law firms across the United States. I built that agency by doing one thing: building marketing programs that produced measurable results for clients. Not impressions. Not rankings. Cases signed.

What I Have Done

• Worked directly with 500+ law firms across personal injury, criminal defense, family law, mass tort, and immigration practice areas
• Built marketing programs that increased organic traffic by 2,000% and lead volume by 1,000% for individual client firms
• Spoken at State of Search, Searchcon, SMX East, SMX West, and Big Digital on local SEO and legal marketing strategy
• Published contributor to Moz.com, Clio, Attorney at Work, and Lawfuel
• Written the book on local SEO for personal injury law firms
• Developed proprietary frameworks for law firm marketing audits, vendor evaluation, and in-house team building

Why Lawyer Marketing Experts

After 18 years building an agency, I noticed a consistent problem: law firms needed a senior strategic voice that was on their side - not selling them services, not reporting metrics that made the agency look good, but actually owning their marketing outcome.

Lawyer Marketing Experts is that engagement. I work with firms as a Fractional CMO, a marketing consultant, or a strategic advisor to build and execute programs that produce cases. I am not an agency. I do not upsell retainers. I am the person who holds your agencies accountable and connects your marketing spend to your caseload.

My Approach

Every engagement starts with a marketing audit. I look at what you are spending, what it is producing, what your competitors are doing, and where the biggest opportunity is. From there, I build a strategy that is specific to your practice area, market, and growth goals.

I measure everything. Cost per case. Cost per qualified lead. Which channels are producing and which are not. After 18 years, I know what good marketing performance looks like for a personal injury firm in Los Angeles versus a family law firm in Denver - and I use that context to hold your marketing accountable.

What I Am Not

I am not a generalist consultant who works with any industry. I am not an SEO vendor. I am not a web agency. I work exclusively with law firms because legal marketing has specific dynamics - high cost per click, aggressive competition, long decision cycles, and referral networks - that require specialized knowledge.