Law Firm Marketing That Actually Signs Cases
I have spent 18 years building marketing programs for law firms in the most competitive markets in the country. Here is what I know: most firms waste 40-60% of their marketing spend because nobody owns the strategy.
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Why Most Law Firm Marketing Fails
No Strategy Owner
Your SEO agency does SEO. Your PPC agency runs ads. Your web vendor fixes whatever you tell them. But nobody connects those activities to a revenue number and holds each one accountable.
Agencies Without Accountability
Agencies optimize for their own metrics - impressions, clicks, rankings. Not for your caseload. When results are flat, they change tactics. Nobody asks whether the strategy is right.
Unmeasured Spend
Most firms cannot answer: what did we spend on marketing last year, and how many cases did it produce? Without that baseline, you cannot improve - you can only guess.
How I Help Law Firms
Three engagement models - each one built around owning your marketing outcome, not just delivering a service.
Fractional CMO
C-suite marketing leadership at $8K-$15K/month instead of $316K+ for a full-time hire. Strategy, vendor oversight, and accountability for outcomes.
Learn More →Marketing Consultant
Project-based or ongoing advisory for firms that need senior guidance without a long-term commitment. Audits, strategy builds, and vendor evaluations.
Learn More →In-House SEO Team
Build the internal marketing capability your firm will own forever. Hire, train, and structure a team that does not depend on agencies to function.
Learn More →Results in the Most Competitive Markets
These are from specific client engagements where we had full strategy ownership.
About Casey Meraz
I have been building marketing programs for law firms since 2006. In that time, I founded Juris Digital - a $7M legal marketing agency - and worked directly with hundreds of firms in personal injury, criminal defense, family law, and mass tort.
I have spoken at State of Search, Searchcon, SMX East, SMX West, and Big Digital. I am a published contributor to Moz.com, Clio, Attorney at Work, and Lawfuel.
More about Casey →"What I offer is what the market was missing: a senior strategist who works with your firm - not as a vendor selling you services."
Credentials
- ✓18+ years in legal marketing (since 2006)
- ✓Founder, Juris Digital (~$7M revenue)
- ✓Contributor: Moz.com, Clio, Attorney at Work, Lawfuel
- ✓Speaker: State of Search, Searchcon, SMX East & West, Big Digital
- ✓Author: Local SEO for Personal Injury Lawyers
- ✓500+ law firm marketing engagements
Ready to Own Your Marketing Outcome?
Fill out the form and I'll look at what you are spending, what it is producing, and where the biggest lever is.