In effective lawyer marketing - TRUST is the key.

If they trust you, you can stop chasing them. They come to you with their problems.

I can hear you now – “I don’t want to give away free information, it’s valuable and I need to get paid for it!” Yes indeed. However, giving away information results in clients. It works. The more we give away, the more we are perceived as trustworthy experts.
 

Lawyer marketing TRUST:

Most lawyer marketing efforts focus on getting something for yourself, mainly paying clients. What you need to do is GIVE something first. Then people will seek you out.

This I know, this is how I operate. I write articles (for free) to law trade magazines. I give this book out for free. My websites are full of good information, people have told me so.

The result is that people come to me very qualified, knowledgeable and ready to have me do what I haven’t shared. “You did work for so and so (=well know lawyer) so you must be good. When do we start?” That’s good marketing. Same principles apply to lawyer marketing. New Jersey Property Tax Appeals Lawyer

So you freely share 70% of what you know – and charge premium for the other 30%. Besides, with this type of lawyer marketing you can stop selling and have an open conversation with your clients. And the good part of this is that you’ll get referrals. The best kind of prospective clients.
 

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