Your lawyer marketing pitch

You need to establish a marketing pitch. Some verbiage you can use on all your marketing material, verbal – web – brochure – letters – business cards. The question here is this:

WHAT PROBLEMS DO YOU SOLVE?
 

Lawyer Marketing Pitch:

Average lawyer’s marketing pitch:

 “We represent clients in the areas of DUI and other criminal charges. We are an established firm with over 20 attorneys and 180 staff. We have been in business for over 40 years. Our offices are centrally located in downtown Anytown. Please call us for an initial appointment.” Blah blah blah. 

Winning lawyer’s marketing pitch:

 “Have you been charged with DUI? We work to keep you out of jail and protect your license. Let us send you a free booklet with the information you need to know about DUI charges.”

What’s YOUR pitch?

“We are lawyers specializing in elder law”

OR

 “We will help protect your assets should you or a family member have to go to a nursing home.”

 Stop here and re-write your basic pitch.
What problems do you solve?

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