Lawyer Marketing

"Ingvar is a genius at designing websites for effective marketing of legal services"
Thomas D. Begley, JR.
 

Lawyer Marketing

 
 

Lawfirm Marketing

 
 

Law Marketing Strategy

 
 

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Get a Personalized and Custom Link/Keyword Site Analysis

* Advanced Tactics To Increase Search Engine Positioning *
 


Not happy with your site's Search Engine results?
Are you not getting the natural traffic and inquiries you expected?

Top sites understand the relationship between keywords and inbound links.
How does your site stack up?

Over the years we have developed a comprehensive site/keyword analysis system we use on our 250+ web site portfolio to get them as high as we can in the search engines on workable and profitable keywords. And it works.

As you know, it's not easy, and it's getting more and more challenging. We work hard to stay on top of changes and SE ranking strategies. We found that through a combination of understanding how this works and a thorough analysis of both the sites and the keyword marketplace we drastically improved the positioning of our sites on search engines.

For example, we recently looked at a site that should have been higher but wasn't. We did the analysis and found out that although the site had over a thousand in-bound links - they were of very low quality AND the keywords used were too competitive. So we went to work - tweaking keywords and getting better inbound links. It worked. The site is now ranked 5/10 in Google and is getting qualified and profitable traffic from SEs. In fact, the response rate is over 20% of visitors. Not bad.

We want to make this analysis available on a limited basis to our valued law firm clients.

We will first take a quick look at your site and if we feel our analysis and recommendations won't result a substantial improvement - we will tell you - and we all save time and money.

This analysis system is proprietary and in the SE world very valuable.
It drives our revenues, actually. This is only for law firms who want to increase their website's visibility in search engines and generate more qualified inquiries. And no, it's NOT a quick and dirty fix. We reserve the right to refuse service to anyone we feel will misuse this knowledge.

After we do the custom analysis on your law firm site - you will receive:

1. A spreadsheet listing ALL the inbound links with these fields:

  • Link Value

  • Page with the Link

  • IP Address

  • Linked Back?

  • Alexa Rank

  • Page Title

  • Anchor Text

  • How many outbound links?

  • Total Links from this site

  • Page PR (Page Rank)


With this spreadsheet you can sort on any column and see where your links come from and their value.

You can also click on the link page to see WHO links to your site.

This information is invaluable if you want to increase your site's rankings.
 

2. A personal analysis of this information with recommendations.


We will tell you what you have to do to get a better ranking.

 

3. A summary from a different analysis program showing:

  • Summary of inbound links from Google, Yahoo, MSN, AltaVista, AllTheWeb

  • Your site's Google PageRank and Alexa Standing

4. Keyword Analysis.

We will take your site's keywords and give you a report of:

  • Their approximate search volume
  • The amount of results on Google, MSN and Yahoo
  • The average dollar amount advertisers pay for ads on sites with these keywords

This will help you understand the competitiveness of your keywords. We have found it's a waste of time to try to compete using top keywords.

5. A keyword analysis.

This will tell you if your keywords are workable or not.

Example: The keyphrase "bankruptcy Lawyer" is searched on about 100,000 times a month. The Google results are 31,000,000 and the top advertiser paid over $10 for a click through Google AdWords. It is practically impossible to compete with 31 million sites.

Here's the solution:

We will suggest to you some alternate keywords and their stats to help you improve your competitiveness. Trust me on this - by tweaking keywords you will get more qualified traffic. We do this all the time with great results. It's about keywords.

Note: This is advanced KEY SEO strategy and we have spend countless hours figuring this out. We have worked out ratios between all these numbers that we use to qualify and quantify a site's SE competitiveness in terms of keywords and SEO optimization.

6. An overall analysis of your site.

We will take a general look at the site and suggest SEO-driven design improvements. There are subtle design tactics we use to get sites noticed by search engines.

7. BONUS: Little known SEO strategy resulting in rank increases

I also decided to write down and share with you a very successful SEO strategy I use that I haven't seen explained in ANY "guru" book out there. In fact, this method is the core of my success with inbound links. It will take some work (or you can hire the work out), but if you want your site right up there - this is a long-term strategy that works.

Bottom line: We use these methods day in and day out. We LIVE them. They WORK.

Cost: $350 per site.

NOTE: This is not for everyone. It's workable for law firms that want
to be more aggressive in web marketing - and reap the results.

Your ROI on this investment could be substantial when your site moves up in the SE's result pages and you get more qualified inquires. We have done this for years. If you follow what we recommend - your site will improve.

Here's my approach:

I will personally take a look at your site at no cost to you and
IF I believe our analysis
CANNOT help your site much
(your site is already fully SE optimized)
I will tell you, commend you - and save you the $350.
I don't believe in wasting anyone's time and money.

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This site is an informational site on LAWYER MARKETING products and services.