Why do most lawyers FAIL in their lawyer marketing efforts?

They try to explain what they DO. Not what the client GETS.

This is big. People just don’t care what you do. Or how you do it. They don’t care that you have fancy offices, the latest in computers, full staff and fresh coffee. They don’t care that you spent 10 years in college. That you work late night to get a job done. That you care. They only care about WHAT’S IN IT FOR THEM. Really. This is the most difficult lesson here. You’ve got to understand this to make lawyer marketing work.
 

Effective lawyer marketing is:

CLIENT CENTERED – INFORMATIONAL and TRUST BASED.

What your prospects are looking for are

solutions to legal problems.

You have to find the hurt, stir it up and offer to FIX it. They want information on how to solve their problems. Here’s the bottom line:

If you provide good solid information about the solutions you provide, your prospects can see what you have done for past clients and see themselves getting the same results.

Lawyer Marketing is knowing and explaining the beneficial outcome for the client.