LAWYER MARKETING - Inside the potential client's head ”I am in trouble, I need a lawyer”. I don’t really want to hire a lawyer, but I have to. Now I feel vulnerable because I got myself into trouble and can’t fix it myself. I am not sure if the lawyer I hire is the right person to fix the problem. I know many lawyers take advantage of weak clients This is going to be expensive – will I get value?

The bottom line here is TRUST. I want to trust that you can do the job.

LAWYER MARKETING TIP

1. I am familiar with you and what you do

2. I perceive you as an expert in your field

3. I believe you understand my problems and can solve them

4. I like you enough to work with you

Lawyer Marketing based on developing trust is different than services marketing. The key to this is to provide enough information to establish trust and for the client to see you as an expert. Then they will seek you out. You need to provide useful insight into the problems you solve.