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Lawyer Marketing | Law Firm Marketing | Marketingstrategy

Lawfirm Marketing Tips | Legal Marketing | Lawyer Advertising

What is LAWYER MARKETING?

Lawyer marketing is preparing the potential client for the "close". Traditional lawyer marketing is the process of building confidence, branding and getting the prospect to take an action. New: Customized Link Analysis

Such as call you. Or respond to an offer. In your case it would be to contact your office for an initial consultation. A good lawyer marketing effort will also prepare the prospect for the initial meeting by providing some basic information about you and your service. This way the potential client is somewhat knowledgeable – saving you time and effort. Credible Websites

Don’t confuse lawyer marketing with rainmaking. The latter is an outcome. Lawyer marketing is a process. It is developing contacts, building a reputation, a brand and creating positive relationships. Have a day-to-day marketing plan and the rainmaking will come all by itself. It is an investment in your future.

For example, you have access to let’s say a market area of 50,000 seniors (if you are a lawyer dealing with seniors). Create a marketing plan to direct-mail 500 a month, speak to 30 a month and have personal contact with 10. The numbers will work with you and you will have a steady stream of clients.

Most Lawyers Hate Marketing

Why? You have been trained to practice law. Marketing was NOT part of your curriculum. You don’t know where to start. You don’t like to be rejected, you expect to hang up a shingle and people will come. You don’t want to be seen as a hustler, beggar or a sales person.

I am here to tell you that lawyer marketing can be very rewarding when potential clients call you and want to hire you to solve their problems.

Most lawyers “do lawyer marketing” because they have to. They are running out of business, they need to do something. Mailings go out telling people what you DO. And that you NEED them, maybe in not so many words but still…. Law Firm Press Release Tips

So you get discouraged and stop. Vicious circle indeed. Then rejection. Then discouragement. Then – an empty waiting room. The phone doesn’t ring any more. If all you get out of this is a fresh start – I have done my job.

Generating new clients by implementing some basic lawyer marketing strategies is really simple. Click on the links to the left. CALBAR.CA.GOV - California Lawyers

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